What a clear small business quote includes: scope, price breakdown, options, timing, payment terms and an expiry date, plus the legal rules that can apply.
Grow customers from first contact to regulars
What a clear small business quote includes: scope, price breakdown, options, timing, payment terms and an expiry date, plus the legal rules that can apply.
What small businesses need to know before texting customers: consent for marketing texts, opt-outs, quiet hours, 10DLC registration and welcome messages.
How small businesses can earn more word-of-mouth referrals: when to ask, what to offer, how to track them, and FTC rules on rewarded recommendations.
The FTC’s five principles for businesses holding customer information: take stock, scale down, lock it, pitch it and plan ahead, plus breach notice basics.
A low-pressure approach to local networking: where to go, what to say, how to follow up, and free help from SCORE and Small Business Development Centers.
Simple loyalty programs for small businesses, from punch cards to points and member perks, how to set clear terms, and privacy rules for customer data.
How small businesses can respond to inquiries quickly, follow up without nagging, use sample messages, and know when to let a lead go.
Practical ways to keep customers coming back: a good first experience, timely check-ins, remembering details, fixing problems fast and tracking repeats.
How small businesses can collect useful feedback: short surveys, the Net Promoter Score question, asking for online reviews fairly and acting on answers.
What a customer relationship management system does, when a spreadsheet is enough, the fields worth tracking and how to set up a simple sales pipeline.