The FTC’s five principles for businesses holding customer information: take stock, scale down, lock it, pitch it and plan ahead, plus breach notice basics.
Grow customers from first contact to regulars
Category: Keeping Customers
Retention, feedback, loyalty and data care.
Simple loyalty programs for small businesses, from punch cards to points and member perks, how to set clear terms, and privacy rules for customer data.
Practical ways to keep customers coming back: a good first experience, timely check-ins, remembering details, fixing problems fast and tracking repeats.
How small businesses can collect useful feedback: short surveys, the Net Promoter Score question, asking for online reviews fairly and acting on answers.