How small businesses can earn more word-of-mouth referrals: when to ask, what to offer, how to track them, and FTC rules on rewarded recommendations.
Grow customers from first contact to regulars
Category: Winning Customers
Referrals, networking and first impressions.
A low-pressure approach to local networking: where to go, what to say, how to follow up, and free help from SCORE and Small Business Development Centers.